The Super Bowl is one of the most anticipated events in the world and is celebrated by millions of people. This year, the great event will take place on February 13 with the expectation of gathering approximately 100 million viewers, who are expected to be able to appreciate for the eighth consecutive year, in addition to the show, the 30 seconds of advertising dedicated to a delicious product proudly Mexican that has earned a special place in fan meetings and that has opened the doors to multiple business opportunities in Mexico: Avocado.
Why is avocado so in demand these days?
The avocado has gained popularity among lovers of this popular sport, who are used to consuming this delicious fruit in various presentations (especially in guacamole or dip) just on the day of the Super Bowl, already becoming an American tradition, thus generating the aforementioned increase in the demand for the product.
Mexico has become one of the main avocado exporters worldwide, since it sells to 34 countries, with the United States being its main destination. This year, the export of more than 130 tons of avocado to the United States was reported, a historical record for the production and distribution industry.
So that fans can enjoy a delicious guacamole during the game, the production chain is launched in the avocado strip, made up of 55 municipalities in the state of Michoacán. According to Avocados from Mexico, avocado logistics for the Super Bowl comprises 8 stages:
-Production
-Harvest
-Packaging
-Transportation: within the country and/or export
-Local transport and import
-Distribution centers
– Points of sale: Shops/establishments
-Consumer
Currently, exports of this product are concentrated only in the state of Michoacán, but it is worth mentioning that at the end of 2021 an agreement was reached to encourage more states to export this fruit to the US, forecasting that as of June of this year the states of Mexico City, Nayarit and Morelos can join the list of exporting states.
For this, the investment destined to the development of infrastructure should focus, in addition to agricultural development, on the development of a supply chain strong enough to optimize the expected benefits. In this way, companies dedicated to transportation and logistics must also increase their capacity related to the transfer of perishables to cover the needs of the projected growth.
Are you ready? Which is your favorite team?
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